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Tips to Effectively Promote Your Website

When it comes to online marketing, one too many people have the perception that “if you build it, they will come”. Unfortunately, succeeding involves far more than just creating a website. With literally billions of pages on the web, it is very unlikely that someone will just run into your website. People know what they are looking for and those that do stumble upon your site – well, they could be looking to litter your inbox with spam or worse. Simply put – if your website isn’t promoted, it will become buried deep within a corner of the web it may never be seen by anyone that matters.

Smart Web Design

Effective website promotion all begins with design. You could have the most beneficial product or service online, yet if your site looks unprofessional, visitors will not take you serious. Your site should have a professional design and encourage your visitors to stick around. Aside from appearance, your website should be designed in a manner that helps to naturally increase your visibility. This means optimizing it to be search engine friendly. Make sure your content is rich with relevant text and keywords your ideal customer is likely to type into a search engine box. You should also reach out to other people in your market and exchange links. Learning to capitalize off keywords and link popularity can help you generate traffic that consists of prospects with a general interest in what you are offering. A finely designed website lays the foundation and could make your promotion efforts that much easier.

Advertising

Though it may seem obvious, some get so caught up in SEO that they underestimate the value of good old fashion advertising. This of course, will require an investment on your part but can be very effective if you choose the right avenues. There are many ways you can go about this such as purchasing ads on other sites or signing up for Google Adsense and other pay-per-click campaigns. Banner exchange programs have also been effective and tend to be one of the most affordable ways to promote a website.

Final Thoughts

There are a number of ways to effectively promote your website from newsletters to email campaigns. The key is to formulate a workable plan and stick to it – even when the going gets rough. You don’t have to obtain a million hits per month to be successful online, however, without promoting your site, it is likely that no one will even know it exists.

SiliconHouse.Net Domain Offers!!!

Silicon House is now an ICANN accredited registrar and is one of the fastest growing domain registrar in India. Our high volume allows us to offer domains at the lowest possible cost in the market. Silicon House offers single or bulk domain registrarion in .COM, .NET, .ORG, .INFO, .BIZ, .IN, .CO.IN and many more extensions.

As a new reseller, we now offer the following domains at the base level pricing for 60 days from the sign up date. The following are the pricing applicable for your during this offer period;

.COM - Rs.369 per year (Original cost of Rs.450 per year)
.NET - Rs.299 per year (Original cost of Rs.450 per year)
.ORG - Rs.349 per year (Original cost of Rs.450 per year)
.INFO - Rs.400 per year (Original cost of Rs.450 per year)
.IN - Rs.249 per year (Original cost of Rs.450 per year)
.CO.IN - Rs.249 per year (original cost of Rs.335 per year)

The highlight of this offer is you can buy 2 or 5 or 10 domains pack and use them whenever you wish. Hurry and avail this offer and kick start using your domain reseller account with us. We have already created domain reseller accounts for .com and .in extensions [ in future these two will be merged as one ] and given the login details in the welcome mail. All you have to do is to credit your account and start registering domains. For crediting your account, please refer to www.siliconhouse.net/paymentoptions. Once you make the payment, please create a ticket at https://members.siliconhouse.net.

SiliconHouse.Net – Payment Gateway Hosting

Dedicated Payment Gateways provided by ICICI, HDFC, UTI require special environment to be set up in order to integrate with their services. Silicon House has worked with these providers to set up these environments so that you can start running these payment gateways instantly.

Silicon House can set up payment gateways in our custom built servers within few minutes. We can also provide samples that can be used by your developers to integrate with your payment gateway.

What do we provide?

Once you are approved with a merchant account with payment gateway enabled, please fill the enquiry here for  integration services.

Silicon House will set up your payment gateway account and provide with samples to integrate with your shopping cart or e-commerce application.

Please note that Silicon House provides only payment gateway integration services so that you can start using the payment gateway instantly.

Dedicated Payment Gateway Hosting is provided in Linux, Windows, Java environments. For more details, submit an enquiry here.

SiliconHouse.Net – Features and Technology behind our Payment Gateways

Internet Payment Processing refers to the process of obtaining the payment details on the Internet from the customer in a secured environment, processing the data and authenticating the transaction through the acquiring bank.

Our Payment Solution is fully equipped to handle the volume of transactions in a secured environment, processing and transmitting data quickly over the Internet. The solution provides merchants with a host of distinctive advantages.
Real time processing of Internet transactions.

Highest level of Security for processing transactions, using 128 Bit SSL technologies.

Simple & User friendly operation and management.

Compatibility with almost all popular shopping carts.

Multiple currency handler.

Scalable to any platform.

Wide coverage: Visa and Master Card.

Transaction Management: Extensive, Internet enabled reporting features.

Fraud Detection: In-built and powerful fraud detection features supplemented by fraud monitoring facilities.
Factors to be considered while choosing a payment gateway

The following are the factors that should be considered while choosing a payment gateway.

1. Reliability
2. Setup Cost
3. Per transaction rate
4. Annual Recurring Fee
5. Ease of integration
6. Ease of use

Reliability: This is about the reliability of the payment gateway provider. This includes business reliability, infrastructure, technology.
Setup Cost: Initial cost that is levied while signing up for a merchant account or payment gateway.
Per Transaction Rate: The most crucial factor as the cost per transaction depends on this.
Annual Recurring Fee: Any recurring fee charged on an annual basis towards maintenance etc.
Ease of integration: The ease with which the payment gateway can be integrated with your shopping cart or e-commerce application. API usability etc.
Ease of use: Ease with which day to day operations such as order capturing, accept or decline a transaction etc can be done.